Lead copywriter and editorial director for tech startup and emerging digital advertising agency. Oversaw development and production of site content, defining and implementing a consistent brand voice throughout UX/UI of digital products and across all communication touchpoints with members. Wrote and published all content for the popular blog 'The Vibe' that received 200k unique monthly views. Developed editorial campaigns to engage the community and worked with marketing to execute, including writing and sending weekly newsletters, and managing member communications and social media properties. Partnered with product managers and internal stakeholders to define content requirements and recommend effective content strategies. Formed strategic partnerships across brand and non-profit communities to establish SocialVibe as a desired partner for content sharing and promotional campaigns and develop initiatives to drive engagement and awareness.
