The nature of this work is confidential; please see Case Studies for project specifics. They are password-protected, so please message me if you'd like access. I may not be able to share many project visuals, but I can provide descriptions of my work and would be happy to talk through the details!
Lead copywriter and content designer on a fully agile, cross-functional leadership team to deepen client relationships and drive value to the bank. Owned the end-to-end UX content strategy and copy development for targeted B2C and B2B omnichannel communication journeys. Established content standards, design principles, and information architecture for tools across digital platforms, increasing usability and accessibility and creating transparency for clients in complex processes.
Sample assets for YMAL omnichannel marketing campaign to deepen client relationships (see Case Study).
Branding language for Key Design Studio logo in identity guide.
Direct mail for home lending campaign targeting new existing homeowners.
Branch scala for home lending campaign.
Cover for Design Thinking Toolkit (see Case Study).
Slide from go-to-market pitch deck for Commercial Payments (see Case Study).
Landing page for employee financial wellness program Key@Work (See Case Study).
• Lead content designer and content strategist on a fully agile, cross-collaborative leadership team to deepen client relationships and support critical, high-visibility product initiatives while driving value to the bank.
• Owned the end-to-end UX content strategy and copy development for targeted omnichannel communication journeys, reducing creative development time by six weeks and resulting in a higher lift in incremental response.
• Established content standards, design principles, and information architecture for tools across commercial digital platforms, increasing usability and creating transparency for clients in complex processes.
• Spearheaded the development of employee-facing materials across digital channels to create consistency in language, tone, voice, and content structure, increasing accessibility of resources and communications.
• Led content strategy for commercial payments go-to-market sales kit, including branded prototype templates and messaging matrix framework, reducing the development time of pitch materials from 2 weeks to 2 hours.
• Lead writer and content strategist for Design Thinking Toolkit, creating user-friendly and engaging copy for over 40 design thinking tools to increase adoption of self-serve templates among Studio designers and non-designers.
• Collaborated with the content design team to develop and enforce UX Writing Guidelines, ensuring consistency and clarity across all user touchpoints, maintaining best practices, and making digital products more seamless and intuitive.
• Across all projects, utilized design thinking methodologies and multiple user research methods to ensure a user-centered content strategy. Facilitated design thinking workshops and conducted usability testing, competitive analysis, and stakeholder and client interviews.