Sarah Townsend | Content Strategist

I joined Bloomerang as Senior Copywriter, where I developed integrated content strategies and elevated the company’s brand voice across omni-channel campaigns. Within five months, I was promoted to Senior Manager of Demand Generation Content Strategy, expanding my impact to lead editorial operations, creative workflows, and multi-channel campaign direction. I owned the full content lifecycle for campaign assets—blogs, social, email, ads, webinars, and events—while mentoring writers and designers, building scalable processes, and training 40+ team members on using AI for copy, ideation, and optimization. Partnering closely with brand, product, and marketing teams, I ensured content was data-driven, on-brand, and strategically aligned—driving measurable engagement and accelerating campaign performance across channels.

Graphic asset used as a header across multiple campaigns to ensure thematic consistency and highlight key offers with a strong visual anchor. Whimsical copy tying into the fairytale campaign. Promoted Bloomerang’s new AI-powered email builder as a magical tool for donor engagement.

Supportive promo graphics included in nurture emails, tying specific feature benefits (batch screening, enrichment) to year-end fundraising outcomes.

Ad creative highlighting Bloomerang’s simple, transparent pricing in contrast to competitors’ hidden fees.

Creative reinforcing Bloomerang’s customer-first service and hands-on approach.

Urgency-driven incentive email promo image extending a limited-time promotion, blending social proof and gamification to encourage demo bookings.

Campaign landing page. For more details see "Competitive Takedown" case study (password protected, email for access).

NEWSLETTER CONTENT STRATEGY

Directed strategy and production for a 160K-subscriber newsletter, managing design, copy, and cross-functional collaboration. Oversaw testing, performance reporting, and continual optimization—achieving ~30% open rates while promoting thought leadership, events, and offers.

Sample of weekly In Bloom member & prospect newsletter.