Senior copywriter and lead UX content strategist for 2010 site rebranding as a social entertainment hub. Pioneered content style guidelines and established information architecture to improve usability and maintain best practices in content development. Developed clear, consistent nomenclature for tools and applications and ensured all site content complied with brand standards. Produced marketing and editorial content for promotional campaigns with celebrity and brand partners.
Fun fact: I am the one responsible for the transformation of 'MySpace' to 'Myspace.'
