Blurb about creative process, 5-step design thinking
How would you go about creating content for this new feature?
Audit and analysis: content stakeholder interviews, competitive analysis and evaluation of content environment, learn about audience, empathize with users/create personas
Strategy: Determine topical ownership areas, process/workflow for content production, taxonomy, voice and brand definition
Plan: Content management system customization, identify user needs, map content needs, define problems/unknowns, communications plan, migration plan
Create: Ideate, write content, asset production, SEO, quality assurance
Prototype: Turn ideas into concrete examples
Maintain: Plan for periodic testing and auditing, determine KPIs/end goals, targets for success measure, evaluate content design and make changes as needed
What would you ask/discuss with pod members? Who?
Product Manager
What are we trying to accomplish?
Who are we trying to reach?
What problem are we trying to solve at each step? What is the user intent?
What are our communication requirements?
What is our end goal?
What would you ask/discuss with pod members? Who?
Designer
Where will this content live/how can we share our work/collaborate?
What is the user journey? Can we map a user flow diagram to account for all possible user interactions/use cases/content needs?
What specific deliverables are needed and when
What would you ask/discuss with pod members? Who?
User Researcher
Which methods of content testing do you currently use?
Do we have existing user personas created?
What existing content performs best/is most helpful for your team? What do students care about the most?
What usage/analytics data is available? User transitions/behavior data or any previous data that had an impact from design/language change?
What would you ask/discuss with pod members? Who?
Engineer
Are unenrolled classes displayed in any particular order – chronological, or can it be customized/targeted based on previous engagement/usage/interest (i.e., Here are some similar classes you might like based on your history)
Is it possible to personalize messaging based on user data(name)?
Are there any style/formatting limitations?
Where will working/final copy live – prototypes/doc/mocks etc.?
How would you show or share your content strategy?
This is a sample blank content strategy document that can be shared, reused, adapted, and collaborated on depending on project needs.
Any Style Guides would be shared with the team to assist with content creation in the design process.
A corresponding copy deck/doc would be necessary for UX writing deliverables to accompany prototypes/mocks.
